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Urban and rural economic growth in ceramic sanitary seize the opportunity to gain a firm footing
Date:2011.03.24 Source: Click:2590
Bathroom business continues to develop, the 34 Chinese market has become the focus of attention, ceramic tile has become a hot topic in the countryside, companies have to take action, to enter the rural market. In this situation, we must first understand the characteristics of three or four markets, in order to do three or four markets, all actions are blind or Ni Runfeng home appliances campaign had ended in failure, is the result of hasty action. McKinsey & Company after the world-famous research later found not compelling in many small towns, but live hundreds of millions of consumers have some spending power, they are important development opportunities for the next decade, but the multinational corporations and most of the domestic production of durable consumer goods companies also have ignored this market.

In addition, they ignore a major opportunity that the potential of small towns in affluent families, the so-called potential means that the market has not yet been developed. Companies often do not pay attention to these small towns that these places are too poor, in fact, although there are 20 million households where income is relatively low, but the survey found that where the average monthly income of 1,400 yuan up to 43 million households, they are the mainstream consumer market groups. Another potential group of wealthy, the average monthly income of 3,800 yuan up to 35 million the number of households, income levels in China that not only have the ability to purchase household necessities, as well as the ability to purchase some luxury goods, and this affluent group of potential income tier cities in China have been close to 4300 yuan monthly income level, so this group is the primary target customers, and small towns in the mainstream of the Chinese group also constitutes an attractive market.

In fact, these small towns have total household incomes than the sum of first-and second-tier cities, about 50% higher, and in the next 20 years, the small town of over 35,000 middle income families will increase by 7.6 million per year, compared with urban growth faster.

Hot spot a trend: the use of wastewater

In addition to direct as much as possible to develop more water-saving bathroom products, we also see from the show a new trend, the brand began its commitment to delivering many bathroom design without dead ends, better cleaning products and small-scale "integrated basin toilet "ware, these products can not only achieve a significant reduction in the bathroom" water "utilization, but also turning waste into treasure, so that" waste "active aging.

Market Status: green bathroom products alone lack of wastewater use

Currently, the market can meet the small size, no seams, no corners for easy cleaning of the characteristics of the bathroom products are not hard to find, and many brands and even regard it as a "propaganda selling point."

On the contrary, the rational use of sanitary waste products on the market has become a blind spot, able to wash their hands, face, vegetables and other daily water consumption of sanitary ware and then focus on recycling, the market still can not buy. It is understood that we had seen at the show display a brand of small "basin toilet integration" ware, just business "good plan", about the recent difficult to buy. Visited, the brand shopping guide that must be installed on the load-bearing walls, interior piping complexity and price of up to several million yuan from the market of such products is the main cause of difficulty.

Trends Hot Second: blending with family

"Every day spent in the bathroom in time more and more", which is present in many people's living conditions. Therefore, we hope the bathroom can become more valuable. If the comfortable sofas, soft carpet, soft lighting, utility shelves can enter the bathroom, you will find that life is ever-changing world, knocked over market development, the corresponding market value
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